Levi’s - Icons

Co-producer and casting.

Working directly with Levi’s footwear, myself and Aaron Shrimpton of New Waverly Studios co-produced two sell-in videos.

The brief: to produce content to sell their new Icons’ footwear. Aimed at free spirited 16 - 24 year-olds who love music, having a good time and adventures, coming back together after the pandemic.

We came up with the concept ‘Get the band back together’ where a group of teenagers from South England go on a trip around town before finally coming back together in their rehearsal room.

My role was to cast the actors and models and run a team of assistant producers to venue scout, organize filming permits, organise filming crews and kit. Produce shoot schedules, call sheets and RAMS.

Agency - Minco Events