The Last Straw, Goa India

While traveling around India, I was shocked by the lack of waste management and the ignorance from the tourists that I decided to launch a small campaign titled The Last Straw. The aim was to try and encourage people to use less single-use plastic, starting with plastic straw.

20 restaurants supported the scheme and signed up to vow that they would no longer serve drinks with plastic straws. The Goa Times interviewed me and the interview along with our campaign image were on the front page the following week. I also organised beach clean-ups and bought on ambassadors that would help me go around all of the bars, restaurants encouraging them to sign up.